With the Internet of things (iot) entering the field of retail application, the era of smart retail is accelerating. Recently, International smart retail expo and the first China smart retail conference were held in shenzhen in 2018, more than one thousand enterprises representatives are from around the world attended.
Leading enterprises run together and cross the line, different lines new force suddenly rises, new business forms, new models and new brands emerge in endlessly. How to interpret the general trends and opportunities of smart retail with the leaders and pioneers of smart retail, including alibaba, tencent, jingdong, baidu, tianhong, baiorchard, wal-mart, etc.
1. The development of the retail industry mainly revolves around two aspects: the first is the upgrading of business mode, and the second is the application of technology. The "wisdom" in smart retail is undoubtedly closely related to technology. In the eyes of the industry, a new round of consumption upgrade changes will be driven and guided by technology.
2. The smart retail ecosystem has been enriched, including unmanned stores, unmanned warehouses, smart self-service equipment, etc., combining various application scenarios to create more efficient retail experience
● Typical models of unmanned stores include: unmanned convenience stores, self-service laundromat, smart self-service fresh fruit and vegetable stores, smart self-service restaurants, smart clothing stores, smart self-service coffee shops, etc
● Typical applications of smart self-service equipment include: self-service vending machine, self-service catering machine, self-service entertainment and leisure, self-service distribution and collection, self-service finance and convenience, self-service checkout, intelligent shopping basket, intelligent shelf, intelligent cabinet, automatic storage cabinet, etc.
● Unmanned stores applications include automatic sorting machine, AGV carrying robot, picking robot, rack shuttle car, stacking robot, sorting robot, unmanned aerial vehicle, etc.
3. "" BATJ" "is committed to building a new generation of retail business infrastructure, making strategic layout in big data, cloud computing, artificial intelligence, Internet of things and other aspects, enabling smart retail business partners.
4. Tianhong, baiguoyuan, wal-mart, and heilan home, which emerged from offline retail giants, have set up digital operation centers one after another to represent the pioneer forces carrying out intelligent retail innovation and transformation.
5. The biggest pain point of traditional brick-and-mortar retail stores is the inability to effectively collect, monitor consumer behavior and refine operations. Through the perception, transmission and application technology of the Internet of things, a big data service platform is built and a new operation analysis system is created, realizing the digital collection and analysis of customers, shop assistants, environment and other information. By detecting users' purchasing behaviors through big data, fully mastering users' information and consumption habits, optimizing marketing plans, and realizing visualization of consumers' behaviors.
6. The application of technologies such as the Internet of things brings online and offline integration, making the self-evolution of retail a real possibility. Every time shopping, consumers not only enjoy the convenience online, but also enjoy the interactive experience with stores, the trust of interpersonal contact and the complete recognition of the brand; Retailers have broken through the limitations of time and space to build new business models and consumer experiences.
7. By combining the Internet of things with big data, smart retail can realize the analysis and in-depth exploration of consumer behavior and commodity information, realize automatic ordering, intelligent pricing, intelligent marketing information distribution, customer to store identification, visible service and measurable satisfaction.
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